Essam's little basket

A Book About Innocent: Our Story and Some Things We’ve Learned by Innocent

My rating: 5 of 5 stars

Great book , it’s real story about 3 friends from UK started a business 10 years ago. Now they are competing aggressively with the industry worldwide leaders. It’s all about focus the whole business on one single idea no matter what. Full of adventure , inspirations and learnings.

هلا والله ، قريت هالكتاب في القطار بين الرياض و الشرقيه ،، نص وانا رايح والنص الثاني وانا جاي ( لان سيارتي كانت في الورشه ) واحد صدم….. مالكم في الطويله . هذي قصه نجاح شركة من ما قبل البحث عن فكره الى ان اصبحت الشركة تنافس الشركات العالميه في نفس المجال.
ما ادري متى هالكتاب راح تجيبه جرير هذا اذا حطوا له صوره – قودريدز

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Positioning: The Battle for Your Mind by Al Ries

My rating: 5 of 5 stars

The most important book you read for the most powerful concept in marketing.

أهم كتاب ممكن قراءته ، لأهم وأقوى مبدأ تسويقي

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Winning by Jack Welch

My rating: 3 of 5 stars

This book is the heart of HR department, great book would give you some hits and ways to evaluate and choose your career. Nevertheless , Jack exaggerates the importuning of HR which is not the reality. Read Winning the Answers book as added value on top of the Winning book.

كتاب ممتاز ، اعتبره قلب قسم إدارة الموارد البشرية ، فيه بعض النصائح والإرشادات عن تقييم الوضع الحالي و المستقبلي للموظف

مال الكاتب إلى تضخيم أهميه وظيفية إدارة الموارد البشريه في قيادة الشركة ، مما أتوقع انه ليس واقعيا، حبيت الكتيب -

winning the answers

Rich Dad Poor Dad by Robert T. Kiyosaki
My rating: 5 of 5 stars

Great book I like how the book translates the business finance mentality to be used in personal life.
How can you view your life as a P&L , balance sheet and income statement.
And how can poor & rich dads see a certain situation , and give completely different & opposite point of view.
كتاب جميل جدا ، يشرح كيف تطبيق الاعمال الماليه المختلفه التي تستعمل داخل الشركات في حياتك الشخصيه.
كيف يرى الاب الغني والاب الفقير حاله معينه يمر بها الراوي خلال حياته، وماهي تعليقات الابوين حيال ذلك ، انصح يقراءته للماليين والعاملين في مجال التسويق وكل مهتم بمجال تطوير النفس

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Thursday 30-Sep-2010, I attended a seminar called Building Successful Brand Winning Strategies And Best Practices!

By Al and his daughter Laura Ries in Warsaw, Poland.

First my objective is to meet Al personally second to get up-to-date learnings & best practices for leading brands worldwide , also benefit from the open decision at the end of the seminar and eventually get a little bit of  inspiration.

Continuously, for the last two years, I’ve been reading for Al & Laura Ries different books,watching The Ries reports, regularlychecking their websites and follow them on Twitter and Facebook. When I knew they will be coming to Europe I felt that it’s the time to meet them in personal. The Law of manifestation has been working since the beginning !

For marketing people , a must to read books so far by Al, Jack Trout and Laura are as per the following:

1.  The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

2. Positioning: The Battle for Your Mind

3. Marketing warfare

4. The 22 Immutable Laws of Branding

5. War in the Boardroom

the following short interview was recorded right after meeting Al & Laura Ries.