Essam's little basket

Thursday 30-Sep-2010, I attended a seminar called Building Successful Brand Winning Strategies And Best Practices!

By Al and his daughter Laura Ries in Warsaw, Poland.

First my objective is to meet Al personally second to get up-to-date learnings & best practices for leading brands worldwide , also benefit from the open decision at the end of the seminar and eventually get a little bit of  inspiration.

Continuously, for the last two years, I’ve been reading for Al & Laura Ries different books,watching The Ries reports, regularlychecking their websites and follow them on Twitter and Facebook. When I knew they will be coming to Europe I felt that it’s the time to meet them in personal. The Law of manifestation has been working since the beginning !

For marketing people , a must to read books so far by Al, Jack Trout and Laura are as per the following:

1.  The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

2. Positioning: The Battle for Your Mind

3. Marketing warfare

4. The 22 Immutable Laws of Branding

5. War in the Boardroom

the following short interview was recorded right after meeting Al & Laura Ries.

This entry was posted on November 13, 2010 at 9:04 pm and is filed under Marketing- تـسـويـق . You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.