A little advise for STC
Here, I will share what I’ve been thinking about for a long time in titled of positioning, and get it today out of my chest.
Key words helped me to build up the article structure:
1. Are STC TV commercials money wasting?
2. STC got the money, the power, but you they still don’t do right.
3. ROI advertisements payback for the company.
4. Positioning, what STC should take.
Last week , I’ve seen an AD for Mobily USB broadband , in the AD they are claiming that they ”Have best 3G network coverage” in KSA.
I said whaaat? this is impossible , Mobily got the capability & courage to communicate the 3G network coverage which is a main attribute in the telecom industry, whereas the one who should communicate that is STC a long time back, and today as well.
My advice for STC: STC is the one who should stick with the position of (the best 3G network coverage), obviously, they technically have to prove it.
One day smart people will come and take that position before STC does.
Law of the leadership said: It is better to be first than to be better.
Watch below TVC – it is the only battle - in the Telecom industry.
Verizon
AT&T
