Product = Insights
launching a new product sounds difficult (based on marketing criteria) so lets see the small version of launching new product,
Today I will share with you, small story ( 2 pages ) I treat it as a product for Hayah Volunteering Group per the details below:
1. Product: Short story called (The Carpenter)
2. Type: Story.
3. Target audience & place : high school orphans , Riyadh orphanage.
4. Product Format: Arabic 2 pages PDF format with cover.
5. Problem : ” I don’t want to complete my education, the last degree I MUST get is high school”
6. The benefit: ” Applicable tips & guidance in real life”
7. Reason to believe: ” short story contains real experience”
8. Any research, insights, observations:
”some of the orphans ends up unemployed, doing drugs, or in jail after high school”
” I want to work even if I earn 2000 monthly but NO school, this is enough for me”
” It seems education (bachelor degree) is very hard for me, I will not succeed”
” lets take short cut …lets get a job after high school”
” since we will not succeed I will work like my friend X”
” yes X is earning SR 2000 monthly, why don’t we do the same?”
” I have a scholarship from MSA but I will not take it, I am afraid”
” I will take the scholarship to Australia, but I don’t know anything, I’m afraid a bit”
” I got accepted in the university but my I could not submit my certificate due to MSA slow procedures I missed the1st semester, I have to wait to the 2nd one”
8. Opportunities:
A/ all orphans can get scholarship even if they are having low grades in high school. The government (the ministry of social affairs) eliminates all difficulties that the orphans face.
B/ All orphans have the right to any privet school in Riyadh. (MSA will pay all costs)
9. Product support: distribute the story to all orphans, telling the story individually for all high scholars.
10. Product cost. ZERO
Download the story (Arabic) from HERE
